It’s no secret. Making sales online is hard work.

Buyers have more options available to them now in how they buy, what price they buy at, and whom they buy from – far more options than they ever had. It’s not only become difficult and expensive to even get customers to your website, it can be very hard to get them to actually buy anything.

In a traditional offline market place, a buyer would enter your shop, and see and inspect what they were interested in. They would physically see you at the cash register. If interested in the item, they would walk over to you and buy it with cash or card. The fact is you are in front of them with nowhere to hide.

The only risk in a buyer's eyes in an offline store is going home to find what they bought might not work. This degree of confidence simply cannot be matched online. Online, anyone can pretend to be anyone, and your buyers have heard enough scam stories to stay on red alert, misguided or not.

You need to prove more than ever that you are a safe, reliable choice for your customers to buy from.

While online businesses think a 1-2% visitor-to-buyer conversion rate is normal, effectively, most offline storefronts would go bankrupt within a few months at that rate.

Think about how much less visible verifications buyers have at your website versus a comparable offline physical store:

Most webmasters can quickly tell a good website from a bad apple, however your buyers generally have less Internet purchasing experience than you and their ability to sense a bad apple isn’t as sharpened - your customers will almost always choose safety versus taking a risk with an "unproven" website. If buyers don't feel confident enough in your website but like what you are offering, they will find another place to shop.

The Silent PPC Business Destroyer

If you are running any kind of Pay Per Click (PPC) campaign, this is a frighteningly expensive problem. Your visitors are clicking your ads, and may be very interested in your product or service, but not confident enough to buy. This is a literal burning of your advertising spend. In this situation, your visitors hit the back button and go to your competitor instead - and at this stage they are more determined to find a website to buy from. You are providing high quality customers to your competitors at far less expense for them (when you factor in sales) but at a 100% loss for you. This has silently ruined thousands of Pay-Per-Click advertisers.

BuyerShield gives you an easy way to prove to customers that you are real, and will professionally and safely handle their personal and financial information, and that you want to do right by your customers. Your buyers instantly see professional, clickable seals of authenticity on your website. Your customers can immediately begin feeling comfortable with purchasing from your website, giving you an instant sales boost - overnight!

When you don’t take the steps to ease even the slightest doubts your customers have about your security or professionalism, buyers simply leave, abandon shopping carts - plainly hit the back button and never come back!

Buyers have evolved with the Internet and sellers that have followed suit are silently making a fortune. Buyers are smart and know they have options. No longer can you run a website that doesn’t address security and trust issues and except to be profitable. Buyers know they can shop elsewhere by simply typing in a quick phrase in their favorite search engine. Customers now expect proper SSL security (the "lockpad" icon), well designed pages, a privacy policy, a good price, and the feeling that you are legitimate.

If visitors can’t quickly articulate that you are a genuine business that will respect and treat them right, they just won’t do business with you. Why should they – there are probably other places to solve their problem that are a simple Google/Yahoo search away. Enjoying high sales volume and high conversion rates means you have to think like a buyer. You aren't the only person that does a quick re-check of any new website you are purchasing from. No one wants to be scammed, and you are guilty until proven innocent when it comes to your visitors. It can be hard to swallow, but these are the facts that face every merchant on the Internet.

When your buyers judge you, BuyerShield will be there to make sure it's in the best possible light.

Having an BuyerShield visible "third party check" on your website is an excellent, and extremely inexpensive way to greatly boost visitor confidence levels and increase your sales and fundamentally prove you can be trusted. Failing to evolve with buyers and ignoring these issues simply produces alarming shopping cart abandonment rates, high website bounce rates, and generally causes great harm to your bottom line. BuyerShield seals helps put a stop to this sale-loss nonsense.

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